PLANNING YOUR WEBSITE
Important issues to consider in planning your Website:
- Plan your site within the context of your overall business strategy
- Define your goals
- Identify opportunities to increase revenue
- Identify opportunities to decrease costs
- Define your target audience
- Search Engine Phrases
- Page Content
Define the main theme of your web site (Mission Statement).
Define your goals for your web site.
Define areas within your company were you can use your website to increase revenue.
Define areas within your company were your can use your website to decrease costs.
Define your target audience.
List 10 search phrases you believe people may be using when they are searching for your product.
Using the key words above, search for your competition. Who are they?
Define the design by listing sites you like. You can visit Template Monster or TemplateDemo.com to view over 5000 professional skeletons. All can be modified to fit your company's needs.
Define the navigational links or menu system. This step will be modified as we build your site, but it is important to establish a baseline.
You will need to supply me with content. List programs (w/version numbers) your content will be written in. Do you have the capability to write to CD?
Photos add to your web page. You may wish to use photos taken within your business, purchase professional photos online, or a combination of the two. Do you currently have or need photos?